Project Contributions: strategy, gamification concepts, user experience, creative direction, and prototyping

Collaborating with a design agency in Chicago, the Microsoft ETC in Minneapolis, and an internal UHG team – I was part of a team that created a vision for the future that used the benefits of good design and a solid user experience as the foundation.

Over 100 user interviews helped shape our concept that included a redesign of the customer portal, a suite of mobile applications, a purposeful social presence, and the integration of other technologies like the XBOX 360 and Kinect. We even explored what healthcare looked like in your car.

The result was an ecosystem that captured customers where they wanted to participate and a vision that turns UnitedHealthcare into not just an insurance provider, but a trusted voice in health and wellness.