Crafted Digital Experiences

Target | Cartwheel

Project Contributions: gamification concepts, user experience, ui enhancements, prototyping, and creative consulting

2 years ago I had the pleasure of joining a stellar product team at Target. Cartwheel had already been released with over 2 million registered users. I had the awesome job of improving on an already great app. In mid-2014 a new Cartwheel with new features, updated UX, and a brand new design hit the Google Play and Apple Store. Today, Cartwheel has over 19 million registered users.

portfolio_cartwheel.png
target-3.png
target_1.png
thumb_uh.png
thumb_ms.png
thumb_bby.png
thumb_rackspace.png
thumb_cm.png
thumb_virginrecords.png

The majority of my recent work has been heavily focused on consumer facing digital product. I enjoy working with highly collaborative teams who are willing to explore a multitude of ideas in order to test, learn, and refine experiences that work best for the intended audience. Most of what you see below represents those efforts. There's some older fun stuff included too.