Project Contributions: strategy, user experience, multiple creative concepts and prototypes
It was really cool to have an opportunity to be a part of Target's first major foray into a points-based loyalty program.
After exploring some early ideas of how loyalty would fit into the broader picture at Target, countless ideas started being thrown on whiteboards. These ideas were captured as pages and pages of wireframes, and eventually distilled down to a few key screens that the Target Guest could quickly navigate between to begin to see what their relationship with Target looked like. The above designs were done in collaboration with Work & Co.
REDperks is currently available as a pilot program in select markets.